Branding

Parental Guidance is a mentoring scheme with a focus on ambitious parents and carers who want to be able to be there for their family whilst still having a career in communications.

Working parents are always in motion — constantly learning, constantly adapting. It's a dynamic place to be. Parental Guidance is about creating a good chapter in our careers, one that reflects a positive and supportive experience.

The logo uses 205TF's Exposure font. Its typography style represents movement, clarity and confidence — qualities at the heart of Parental Guidance. The clean, modern feel reflects the dynamic nature of working parenthood, while remaining warm and approachable. This balance makes it a strong, positive expression of a brand built to support growth and good experiences in our careers.

IDENTITY DESIGN