Working across brand identity, creative direction, placemaking, and illustration, Jo collaborates with independent businesses, cultural organisations and global brands alike.

Every project starts from scratch. No fixed style, no preconceived direction. Just rigorous research, creative exploration and a willingness to challenge the obvious until the strongest answer emerges. The goal is never to make something that looks good on a mood board—it's to make something that feels exactly right for the brand, the audience and the moment.

Known for being genuinely collaborative and easy to work with, Jo has built long-standing relationships with clients and studios through openness, curiosity and a genuine care for both the work and the people behind it.