Brand Identity & Art Direction — LondonA full brand identity, packaging and art direction for a Unilever innovation — created for a market no one was talking to.
A premium headcare brand for the hair-free needed an identity that didn't whisper or apologise — it needed to own the space entirely. The creative direction plays on deliberate tension: luxurious, tactile textures sit against hard-edged type and bold graphic elements. Soft and strong. Indulgent and confident.
Tactile. Indulgent. Unapologetically bold.
Designed at Anomaly
Design Lead: Jo Miller — with Camille Yin (GDD), Richard Packer (PD), Natasha Drummond (Strat) and Anya Driscoll (Copy).
— Photography: Krystal Neuvill (Common Era)